Petco announced Tuesday that they’re stopping the sale of shock collars. The pet retail giant also launched their “Stop the Shock” campaign, calling on their competitors and peers to do the same.

As reported by USA Today, the decision was made as part of Petco’s transition to “Petco, The Health + Wellness Co.”

“Electricity may be critical to powering your microwave, but it has no role for the average pet parent training their dog,” Petco CEO Ron Coughlin said in a statement. “Shock collars have been shown to increase fear, anxiety and stress in dogs, and we believe there’s a better way – Positive Reinforcement Training.”

Michigan Humane strongly supports Petco’s decision to stop the sale of shock collars.

“This is truly a monumental win for all of us in animal welfare,” says Katelin Thomas, Director of Behavioral Health Services at Michigan Humane. “With kindness and compassion at the core of all we do, we firmly believe that learning should never be scary or painful for any animal.

“As science continues to demonstrate that the use of aversive tools, such as shock collars are not only unnecessary but can also cause a significant increase in fear and discomfort for the animal, we believe that even more change like this is to come. We excitedly applaud and stand by Petco in their decision to take such a big leap to create a more humane, comfortable world for the animals in our lives and communities.”

Need help with training your pet? Michigan Humane is offering pet behavior training webinars on various topics. The next webinar will cover understanding and working with fear in dogs.

Photo credit: Petco

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